The full-bodied, blonde craft beer will appear across Aldi’s 67 stores throughout Scotland, bringing this full-bodied, artisan blonde to the attention of craft beer lovers North of the Border.
The promotion is the culmination of a two-year journey for Plan Bee, which established its craft brewery following a successful crowdfunding project in 2014. The honey beer and its stablemate Beehive Brae Mead were created thanks to the digital investment venture with the leading Crowdcube site.
Plan Bee has been widely recognised as a leading example of the impact that crowdfunding can have on your business. The success of the project has made CEO and Founder Warren Bader a much sought after speaker with Chambers of Commerce and other small business organisations.
Stuart Patrick, chief executive of Glasgow Chamber of Commerce, said:
“Plan Bee is a fine example of how a company can utilise crowdfunding to enable success. Craft beer is hugely popular, and having Plan Bee’s own label honey beer stocked in 67 Aldi stores across the country is good news.
“The company is highly innovative and has helped organisations, including a number of our members, improve green credentials and commitment to the environment, while emphasising the importance of supporting a honeybee population that has been in worrying decline.”
Aldi is the first major outlet to seize upon Beehive Brae, after Plan Bee came to the company’s attention through their Next Top Product competition, in which the sustainability businesses Origin Honey was also a finalist.
Beehive Brae Honey Beer hit the shelves in Aldi stores across Scotland on June 9th. Alternatively, if you want to find out what all the buzz is about, and get ahead of the pack, then please visit www.beehivebrae.uk